Investigating Industry Context Effects in Consumer-Firm Relationships: Preliminary Results From a Dispositional Approach
| Year of publication: |
2003
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|---|---|
| Authors: | Nijssen, Edwin ; Singh, Jagdip ; Sirdeshmukh, Deepak ; Holzmüeller, Hartmut |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 31.2003, 1, p. 46-60
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