Investigating potential tourists' attitudes toward artificial intelligence services : a market segmentation approach

Ja Young (Jacey) Choe, Emmanuel Kwame Opoku, Javier Calero Cuervo and Raymond Adongo

Year of publication:	2024
Authors:	Choe, Ja Young ; Opoku, Emmanuel Kwame ; Cuervo, Javier Calero ; Adongo, Raymond
Published in:	Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 4, p. 2237-2255
Subject:	Artificial intelligence \| Cluster analysis \| Overall image \| Service preference \| Willingness to pay more \| Willingness to use \| Künstliche Intelligenz \| Zahlungsbereitschaftsanalyse \| Willingness to pay \| Clusteranalyse \| Marktsegmentierung \| Market segmentation

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