Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India : a PLS-SEM approach

Kaustav Ghosh and Subhajit Bhattacharya

Year of publication:	2022
Authors:	Ghosh, Kaustav ; Bhattacharya, Subhajit
Subject:	Gen Z \| Luxury brand \| Luxury brand attachment \| Luxury brand loyalty \| Luxury brand trust \| PLS-SEM \| Luxusgüter \| Luxury goods \| Konsumentenverhalten \| Consumer behaviour \| Markentreue \| Brand loyalty \| Markenartikel \| Brand \| Markenführung \| Brand management \| Markenimage \| Brand image \| Beziehungsmarketing \| Relationship marketing \| Indien \| India

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