Investigating the drivers for social commerce in social media platforms : importance of trust, social support and the platform perceived usage

Imene Ben Yahia, Nasser Al-Neama, Laoucine Kerbache

Year of publication:	March 2018
Authors:	Ben Yahia, Imene ; Al-Neama, Nasser ; Kerbache, Laoucine
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 11-19
Subject:	Social commerce \| S-vendors \| Trust \| Social media \| Social support \| UTAUT2 Model \| Social Web \| Social web \| Vertrauen \| Confidence \| Online-Handel \| Online retailing \| Digitale Plattform \| Digital platform \| Sozialkapital \| Social capital \| Soziale Beziehungen \| Social relations \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour

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