Investigating the effect of institution reputation on student loyalty's dimensions in the framework of relationship marketing in higher education
Ali Shams, Faraz Sadeghvaziri, Hossein Norouzi, and Farshid Falatoon Nejhad
| Year of publication: |
2024
|
|---|---|
| Authors: | Shams, Ali ; Sadeghvaziri, Faraz ; Norouzi, Hossein ; Nejhad, Farshid Falatoon |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 23.2024, 4, p. 244-271
|
| Subject: | Higher education | patronage loyalty | recommended loyalty | relationship marketing | reputation | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution | Studierende | Students | Reputation | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2024.2348206 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190435