Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
Francisco J. García-Rodríguez and Desiderio Gutiérrez-Taño
| Year of publication: |
2024
|
|---|---|
| Authors: | García-Rodríguez, Francisco J. ; Gutiérrez-Taño, Desiderio |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 1, p. 223-245
|
| Subject: | Higher Education Institutions | Loyalty | Market Orientation | Reputation | Satisfaction | Stakeholders | Hochschule | Higher education institution | Stakeholder | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Studierende | Students | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.1975185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566958