The effect of marketing mix, service quality, Islamic values and institutional image on students' satisfaction and loyalty
Radiman, Ade Gunawan, Sri Fitri Wahyuni and Jufrizen
| Year of publication: |
2018
|
|---|---|
| Authors: | Radiman ; Gunawan, Ade ; Sri Fitri Wahyuni ; Jufrizen |
| Published in: |
Expert journal of marketing. - Sibiu : Sprint Investify, ISSN 2344-6773, ZDB-ID 2758454-9. - Vol. 6.2018, 2, p. 95-105
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| Subject: | Marketing Mix | Service Quality | Islamic Values | Institutional Image | Loyalty | Satisfaction | Students | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Studierende | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Islam | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/4577 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012217244