Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity

Jocelyn W. Jarvis; Heather L. Gainforth; Amy E. Latimer-Cheung

Year of publication:	2014
Authors:	Jarvis, Jocelyn W. ; Gainforth, Heather L. ; Latimer-Cheung, Amy E.
Subject:	Message framing \| Physical activity \| Mass media \| Social marketing \| Social support \| Social Marketing \| Werbewirkung \| Advertising effects \| Sport \| Sports \| Werbung \| Advertising \| Gesundheitsvorsorge \| Preventive care \| Kinder \| Children \| Kommunikationsmedien \| Communication media \| Prospect Theory \| Prospect theory

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