Investigating the effect of the social customer relationship management (CRM) on customers and financial performance : evidence from Iraq
Ali B. Abduljabar Al-mashahedi, Jing Zhang, Sinan Abdullah Harjan
| Year of publication: |
2021
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|---|---|
| Authors: | Al-mashahedi, Ali B. Abduljabar ; Zhang, Jing ; Harjan, Sinan Abdullah |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 10.2021, 1, p. 235-245
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| Subject: | Social CRM Technology | Customer linking Capability | Innovation | customer performance | financial Perfomamance | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Unternehmenserfolg | Firm performance | Irak | Iraq | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v10i1.980 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593867