Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Fooziye Shaykhzade, Mohsen Alvandi
| Year of publication: |
2020
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|---|---|
| Authors: | Shaykhzade, Fooziye ; Alvandi, Mohsen |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 3, p. 258-274
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| Subject: | interaction satisfaction | interaction immersion | internet | customer value creation | social media | social networks | online marketing | Social Web | Social web | Kundenwert | Customer value | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Soziales Netzwerk | Social network | Betriebliche Wertschöpfung | Value creation | Interaktive Medien | Interactive media | Internet |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2020.108717 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012284808