Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
| Year of publication: |
2002
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|---|---|
| Authors: | Chintagunta, Pradeep K. ; Bonfrer, André ; Song, Inseong |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 48.2002, 10, p. 1242-1267
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