Investigating the impact of salespersons' use of technology and social media on their customer relationship performance in B2B settings
Mirkó Gáti, Ariel Mitev, András Bauer
| Alternative title: | Istraživanje utjecaja prodavačeva korištenja tehnologije i društvenih medija na učinkovitost odnosa s potrošačima na poslovnom tržištu |
|---|---|
| Year of publication: |
2018
|
| Authors: | Gáti, Mirkó ; Mitev, Ariel ; Bauer, András |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 30.2018, 2, p. 165-176
|
| Subject: | customer relationship performance | personal selling | social media | technology use | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Other identifiers: | 10.22598/mt/2018.30.2.165 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011994843