Investigating the role of product assortment in technology-enabled sales platforms
Year of publication: |
2021
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Authors: | Thomas, Jacquelyn S. ; Jap, Sandy D. ; Dillon, William R. ; Briesch, Richard A. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 55.2021, p. 31-51
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Subject: | Assortment integration | Buying channels | Omnichannel | Sales platform choice | Technology-enabled markets | Wholesale intermediaries | Vertriebsweg | Distribution channel | Sortiment | Retail assortment | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling | Electronic Commerce | E-commerce | Großhandel | Wholesale trade |
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