Investigating the role of product assortment in technology-enabled sales platforms
Jacquelyn S. Thomas & Sandy D. Jap & William R. Dillon & Richard A. Briesch
| Year of publication: |
2021
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|---|---|
| Authors: | Thomas, Jacquelyn S. ; Jap, Sandy D. ; Dillon, William R. ; Briesch, Richard A. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 55.2021, p. 31-51
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| Subject: | Assortment integration | Buying channels | Omnichannel | Sales platform choice | Technology-enabled markets | Wholesale intermediaries | Vertriebsweg | Distribution channel | Digitale Plattform | Digital platform | Sortiment | Retail assortment | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling | Großhandel | Wholesale trade | Multikanalvertrieb | Multichannel strategy | Produktdifferenzierung | Product differentiation | Vermittlungstätigkeit | Intermediation | Electronic Commerce | E-commerce | Netzwerkökonomik | Network economics | Fertigungsprogramm | Master production schedule | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2020.12.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041308