Involvement of "ostensible customers" in really new innovation : failure of a start-up
Laurent Scaringella
| Year of publication: |
January/March 2017
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|---|---|
| Authors: | Scaringella, Laurent |
| Published in: |
Journal of engineering and technology management : JET-M. - Amsterdam [u.a.] : Elsevier, ISSN 0923-4748, ZDB-ID 1027164-8. - Vol. 43.2017, p. 1-18
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| Subject: | Really new innovation | Customer | Failure | Knowledge | New product development | Produktentwicklung | Innovation | Unternehmensgründung | Business start-up | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jengtecman.2016.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011702584