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Involvement on attitude-decision consistency in a memory-based decision context

Anneleen Van Kerckhove; Iris Vermeir; Maggie Geuens
Year of publication:
2009
Authors: Van Kerckhove, Anneleen ; Vermeir, Iris ; Geuens, Maggie
Publisher: Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
Subject: Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory
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