IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages
| Year of publication: |
2011
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|---|---|
| Authors: | Blasco-Arcas, Lorena ; Aznar-Baranda, José-Ignacio ; Hernández-Ortega, Blanca ; Ruiz-Mas, José |
| Published in: |
Industrial management & data systems. - Bradford : Emerald, ISSN 0007-6929, ZDB-ID 7633907. - Vol. 111.2011, 9 (27.9.), p. 1381-1399
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