Is cross-category brand loyalty determined by risk aversion?
Year of publication: |
2009
|
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Authors: | Silberhorn, Nadja ; Hildebrandt, Lutz |
Publisher: |
Berlin : Humboldt University of Berlin, Collaborative Research Center 649 - Economic Risk |
Subject: | Konsumgut | Produktdifferenzierung | Markenartikel | Customer Relationship Management | Konsumentenverhalten | Offenbarte Präferenzen | Risikoaversion | Schätzung | Deutschland | cross-category brand loyalty | risk aversion | share of category requirements | customer segmentation |
Series: | SFB 649 Discussion Paper ; 2009,061 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 614460530 [GVK] hdl:10419/39299 [Handle] |
Classification: | R21 - Housing Demand ; G11 - Portfolio Choice ; J24 - Human Capital; Skills; Occupational Choice; Labor Productivity ; C25 - Discrete Regression and Qualitative Choice Models |
Source: |
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