Is entrepreneurial branding relevant to B-to-B service ventures?
Year of publication: |
2011
|
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Authors: | Sohn, Anja ; Freiling, Jörg |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 8.2011, 2, p. 7-18
|
Subject: | Markenführung | Brand management | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Risikokapital | Venture capital | Markenimage | Brand image |
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