Is high realism more effective in addressing customer responses of humanoid robot? : the mediation role of perceived trust
Ke Ma, Xiaojie Duan, Wengang Liu and Mingfu Zheng
| Year of publication: |
2025
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|---|---|
| Authors: | Ma, Ke ; Duan, Xiaojie ; Liu, Wengang ; Zheng, Mingfu |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 59.2025, 7, p. 1615-1643
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| Subject: | Humanoid robot | Realism | Customer response | Cognitive trust | Affective trust | Service context | Vertrauen | Confidence | Roboter | Robot | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2022-0748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015460451