Is Internal Marketing a declining field? If so, why? : a literature exploration from a hermeneutic perspective
Neil Richardson and Ruth M. Gosnay
| Year of publication: |
2024
|
|---|---|
| Authors: | Richardson, Neil ; Gosnay, Ruth M. |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 29.2024, 2, p. 238-256
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| Subject: | Boundary spanning employees | Corporate communications | Hermeneutic | Internal marketing | Internal marketing orientation | Marketing orientation | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Personalmarketing | HR marketing | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-10-2022-0123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014494121