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Is masimum customer servie always a good thing? : customer satisfaction in response to over-attentive service
Ku, Hsuan-hsuan, (2013)
Decision-contextual and individual influences on scarcity effects
Ku, Hsuan-Hsuan, (2013)
Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan, (2017)