Is more better? : the divide between retailer’s and manufacturers' preferences for reviews and review monetization
Haozhao Zhang, Zhe (James) Zhang, and Srinivasan Raghunathan
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhang, Haozhao ; Zhang, Zhe ; Raghunathan, Srinivasan |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 45.2021, 3, p. 1349-1410
|
| Subject: | Online product reviews | platform economy | retailersand manufacturers | competition | e-commerce | review monetization | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Einzelhandel | Retail trade | Industrie | Manufacturing industries | Netzwerkökonomik | Network economics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2021/15759 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012631432