Is "proof" the eighth "P" of service? : a conceptual model and propositions
Y. L. R. Moorthi and Subhadip Roy
| Year of publication: |
October-December 2017
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|---|---|
| Authors: | Moorthi, Y. L. R. ; Roy, Subhadip |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 38.2017, 4, p. 213-225
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| Subject: | Service management | services marketing | eighth P of services | conceptual model | Dienstleistungsmanagement | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Dienstleistung | Services | Theorie | Theory | Dienstleistungshandel | Trade in services |