Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Subhadip Roy and Y. L. R. Moorthi
| Year of publication: |
2017
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|---|---|
| Authors: | Roy, Subhadip ; Moorthi, Y. L. R. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 11.2017, 3, p. 268-295
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| Subject: | Consumer behavior | M-commerce | Structural equation modelling | E-commerce | Technology readiness | Human-computer interaction | perceived ubiquity | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Electronic Commerce | Innovationsakzeptanz | Innovation adoption | Strukturgleichungsmodell | Structural equation model | Online-Handel | Online retailing | Datenschutz | Data protection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-01-2016-0005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779160