Requirements for personalized M-commerce : what drives consumers' use of social networks?
Laura Becker; Key Pousttchi
| Year of publication: |
2013
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|---|---|
| Authors: | Becker, Laura ; Pousttchi, Key |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 11.2013, 4, p. 19-36
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| Subject: | Acceptance | Facebook | Gender | m-Commerce | Network Effects | Social Networks | Social Shopping | Structural Equation Model | Subjective Norm | Soziales Netzwerk | Social network | Social Web | Social web | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Innovationsakzeptanz | Innovation adoption | Netzwerkökonomik | Network economics | Geschlecht | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010252891