Is scepticism a barrier to green purchase behaviour? : testing a comprehensive model in the Indian context
Ranendra Sinha and Subrahmanyam Annamdevula
| Year of publication: |
2023
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|---|---|
| Authors: | Sinha, Ranendra ; Annamdevula, Subrahmanyam |
| Published in: |
Society and business review. - Bradford : Emerald, ISSN 1746-5699, ZDB-ID 2243680-7. - Vol. 18.2023, 4, p. 668-690
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| Subject: | Environmental concern | Environmental knowledge | Green perceived value | Green-scepticism | Structural equation modelling | Willingness to pay more | Umweltbewusstsein | Environmental consciousness | Zahlungsbereitschaftsanalyse | Willingness to pay | Indien | India | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBR-09-2022-0251 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014431086