Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
| Year of publication: |
2010
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|---|---|
| Authors: | Saini, Ritesh ; Singh Rao, Raghunath ; Monga, Ashwani |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 74.2010, 1, p. 34-49
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