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How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money
Saini, Ritesh, (2008)
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Saini, Ritesh, (2010)
Currency of Search: How Spending Time on Search is Not the Same as Spending Money
Monga, Ashwani, (2009)