Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Guang-Xin Xie and Ann Kronrod
| Year of publication: |
2014
|
|---|---|
| Authors: | Xie, Guang-xin ; Kronrod, Ann |
| Published in: |
Green advertising and the reluctant consumer. - London [u.a.] : Routledge, ISBN 1-138-01654-3. - 2014, p. 95-109
|
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing | Produktinformation | Product information | Kraftfahrzeug | Motor vehicle |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399379