"What if technology worked in harmony with nature?" : imagining climate change through Prius advertisements
Jennifer Garland, Ruthanne Huising and Jeroen Struben
| Year of publication: |
2013
|
|---|---|
| Authors: | Garland, Jennifer ; Huising, Ruthanne ; Struben, Jeroen |
| Published in: |
Organization : the critical journal of organization, theory and society. - London [u.a.] : Sage Publ., ISSN 1350-5084, ZDB-ID 1199455-1. - Vol. 20.2013, 5, p. 679-704
|
| Subject: | Advertising | automobiles | climate change | co-creation | environment | green marketing | greenwashing | harmony | hybrid vehicles | hyperreal | image analysis | imagining | polysemy | strategic ambiguity | sustainability | Klimawandel | Climate change | Werbung | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing | Kraftfahrzeug | Motor vehicle |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010197035