Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Christian Homburg; Christina Kuehnl
| Year of publication: |
2014
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|---|---|
| Authors: | Homburg, Christian ; Kuehnl, Christina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 7, p. 1360-1367
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| Subject: | New product development | New service development | Nonlinear effects | Integration practice | Produktentwicklung | Innovationsmanagement | Innovation management | Innovation | Dienstleistungsinnovation | Service innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379345