Is there any value in the online reviews of remedial satisfied customers? : an empirical study in the hospitality industry
Year of publication: |
2022
|
---|---|
Authors: | Bai, Yanzhuang ; Li, Tingwu ; Zheng, Chundong |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-12
|
Subject: | Booking intentions | Online reviews | Perceived risk | Service recovery | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Gastgewerbe | Hospitality industry | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management |
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