Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation
David Roca, Daniel Tena, Patrícia Lázaro and Alfons González
| Year of publication: |
2016
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| Authors: | Roca, David ; Tena, Daniel ; Lázaro, Patrícia ; González, Alfons |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 6, p. 1008-1023
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| Subject: | gender | bias | advertising | creativity | Kreativität | Creativity | Werbung | Advertising | Geschlecht | Gender | Geschlechterdiskriminierung | Gender discrimination | Werbewirkung | Advertising effects | Systematischer Fehler | Bias | Werbewirtschaft | Advertising industry | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1128868 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011644541