Is this real life? Is it just fantasy? : the development and validation of a media-evoked fantasy scale
Delancy H.S. Bennett, Geraldo Matos, Nwamaka A. Anaza, Cecilia Ruvalcaba and Mitchell Hamilton
| Year of publication: |
2023
|
|---|---|
| Authors: | Bennett, Delancy H.S. ; Matos, Geraldo ; Anaza, Nwamaka A. ; Ruvalcaba, Cecilia ; Hamilton, Mitchell |
| Subject: | Consumer fantasy | Narrative consumption | Scale development | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-09-2020-4102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014275981