Measuring brand experiences cross-nationally
Ulla A. Saari, Saku J. Mäkinen
| Year of publication: |
January 2017
|
|---|---|
| Authors: | Saari, Ulla A. ; Mäkinen, Saku J. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 1, p. 86-104
|
| Subject: | brand | consumer | experience | measurement | cross-national | scale development | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Markenartikel | Brand | Markenimage | Brand image | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-016-0022-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011704267