Is unfit CSR novel? : exploring the impact of CSR knowledge, brand-cause fit, and perceived novelty on consumer response

Rachel Esther Lim and Ji Mi Hong

Year of publication:	2024
Authors:	Lim, Rachel Esther ; Hong, Ji Mi
Subject:	brand-cause fit \| Corporate social responsibility (CSR) \| CSR knowledge \| objective knowledge \| perceived novelty \| subjective knowledge \| Corporate Social Responsibility \| Corporate social responsibility \| Wissen \| Knowledge \| Konsumentenverhalten \| Consumer behaviour \| Wissensmanagement \| Knowledge management \| Wissenstransfer \| Knowledge transfer

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