Issue 3 - Service Elimination Decision-Making: Analysis of Candidates for Elimination and Remedial Actions
| Year of publication: |
2003
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|---|---|
| Authors: | Argouslidis, Paraskevas C. ; McLean, Fiona |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 19.2003, 3-4, p. 307-344
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