Issues in marketing's use of multi-attribute attitude models
William L. Wilkie and Edgar A. Pessemier
| Year of publication: |
1973
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|---|---|
| Authors: | Wilkie, William L. ; Pessemier, Edgar A. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 10.1973, 4, p. 428-441
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003001569