It Don't Come Easy: Overcoming Obstacles to Technology Use Within a Resistant Consumer Group
| Year of publication: |
2012
|
|---|---|
| Authors: | GILLY, MARY C. ; CELSI, MARY WOLFINBARGER ; SCHAU, HOPE JENSEN |
| Published in: |
Journal of Consumer Affairs. - Wiley Blackwell, ISSN 0022-0078. - Vol. 46.2012, 1, p. 62-89
|
| Publisher: |
Wiley Blackwell |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010543984