It is nice to be important, but it is more important to be nice: Country‐of‐origin's perceived warmth in product failures
| Year of publication: |
2013
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|---|---|
| Authors: | Xu, Huimin ; Leung, Ada ; Yan, Ruoh‐Nan (Terry) |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 12.2013, 4, p. 285-292
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