It makes me feel so good : an experimental study of the placebo effect generated by brands
Carlos Alberto Alves, Evandro Luiz Lopes, and José Mauro da Costa Hernandez
| Year of publication: |
July-September 2017
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|---|---|
| Authors: | Varella, Carlos Alberto Alves ; Lopes, Evandro Luiz ; Hernandez, José Mauro da Costa |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 4, p. 223-238
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| Subject: | Brands | expectation | motivation | placebo effect | Experiment | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Motivation | Markenartikel | Brand | Emotion | Erwartungsbildung | Expectation formation |