It pays to diversify : effect of bullet-screen comment diversity on payment
Mingyue Zhang, Xuejing Ma, Haipeng (Allan) Chen
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Mingyue ; Ma, Xuejing ; Chen, Haipeng |
| Subject: | bullet-screen comment | information richness | lexical diversity | social presence | user-generated content | viewer payment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015073412