It's all about customers : the perfect way to grow your business through marketing, sales and service
| Year of publication: |
1999 ; 2nd ed
|
|---|---|
| Authors: | Frazer-Robinson, John |
| Publisher: |
London : Kogan Page |
| Subject: | Marketing | Marketingmanagement | Marketing management | Kundenservice | Customer service | USA | United States | Beziehungsmarketing | Relationship marketing | Verkauf | Selling |
| Extent: | XVI, 192 S graph. Darst 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Published in association with the Institute of Directors.. - Includes index. - Previous ed.: published as Customer-driven marketing. 1997 |
| ISBN: | 0-7494-3073-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001390756