‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets
| Year of publication: |
2012
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| Authors: | Terho, Harri ; Haas, Alexander ; Eggert, Andreas ; Ulaga, Wolfgang |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 41.2012, 1, p. 174-186
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