"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Ana Javornik
| Year of publication: |
August 2016
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|---|---|
| Authors: | Javornik, Ana |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 9/10, p. 987-1011
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| Subject: | Augmented reality | augmentation | interactivity | flow | affective responses | behavioural intentions | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Emotion | Kognition | Cognition |