It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting
Year of publication: |
2005
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Authors: | Spangenberg, Eric R. ; Grohmann, Bianca ; Sprott, David E. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 11, p. 1583-1589
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