Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
| Year of publication: |
2003
|
|---|---|
| Authors: | Spangenberg, Eric R. ; Sprott, David E. ; Grohmann, Bianca ; Smith, Ronn J. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 67.2003, 3, p. 47-62
|