"It's in the Way They Talk" : A Discourse Analysis of Managing in Two Small Businesses

Purpose – To illustrate methodologically and conceptually how understanding of entrepreneurial management can be enhancedthrough a discourse perspective which focuses on discourse as both noun andverb, encompassing discursive resources and discursive practices. Design/methodology/approach – An ethnographic study of SME managers andtheir companies, which deployed a discourse perspective to managing, organising and learning. Through two case study companies the paper explores how managers' formal management learning influenced their organisation practice. Findings – Demonstrates how significant communicative acts are to understanding a company. Illustrates how apparent organisation dysfunctionmight be analysed and sense made of it. Research limitations/implications – By differentiating between discursive practice and discursive resource it shows that entrepreneurship research can be enriched through ethnographic study of both the content of communication between organisation members and their communicative practices. Practical implications – Illustrates a method of gaining insight intodysfunctional organisational processes. Provides new ways of understanding andresearching the interconnections between learning, knowledge and management insmall enterprises. Originality/value – In the small firm sector there are still few empirical discursive analyses of organization and managing. Discursive organizationstudies have also tended to be undervalued as "an obsession with talk"and "an intellectual luxury." This article addresses both these gaps,both offering evidence of the practical utility of the methodological approachfor advancing organisation understanding and providing a rare empiricaldiscursive study of managing in SMEs. (publication abstract)