"It’s my virtual space" : the effect of personalized advertising within social media

Jihye Kim and Hyun Ju Jeong

Year of publication:	2023
Authors:	Kim, Jihye ; Jeong, Hyun Ju
Subject:	native advertising \| Personalization \| psychological ownership \| social media advertising \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Werbung \| Advertising \| Persönlichkeitspsychologie \| Personality psychology \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour

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