It's personal : extracting lifestyle indicators in digital television advertising
George Lekakos
| Year of publication: |
2009
|
|---|---|
| Authors: | Lekakos, George |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 4, p. 404-418
|
| Subject: | Fernsehwerbung | Television advertising | Digitaler Rundfunk | Digital broadcast | Direktmarketing | Direct marketing | Lebensstil | Lifestyle | Regressionsanalyse | Regression analysis | Griechenland | Greece |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003923952